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create a campaign for Classpass with new years resolutioners as the audience.
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before you get to your New Year’s resolutions, you need to work off the past year, one day at a time.
this campaign is a great example of my deck making skills, which you can find here
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classpass
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the Classpass instagram account will do a countdown from the last 5 days of December, and a final post on January 1st. they will all be sponsored posts, with tailored captions on how to handle the holidays and channel it into movement or wellness treatments. these posts have 2 goals: show the range of Classpass activitites & get people to try a free trial.
[non-members]
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classpass members will get a pop-up notification, followed by in-app interactive banners and a page where they can chose where they want to use their free holiday credits. depending on membership level, they will recieve an extra 5, 10, 15 credits. this will be a way for Classpass to thank its loyal members, kind of like a Christmas bonus.
[members]
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Video of boxing class Script (15):
“Every Christmas Mom asks you if you’re seeing someone. When you say no, she always brings up your ex you’re not over. Now... you can’t punch Mom, but you can take a boxing class down the street while you’re in your hometown. Work the year off, before the new year begins. One class at a time. Appears on: Holiday cooking videos, videos in the month of December.
[non-members]
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Script: (25/30)
VO: (singing) “On the seventh day of December my in-laws gave to me: 3 underhanded comments, 2 cooking suggestions, and 1 purple vase that doesn’t go with my decor. So I treated myself to a facial the next day.
New VO: (non-singing) Classpass: Work off the year before the new one starts. Your pick from wellness, to beauty, to fitness. Countdown the stess. Start your free trial today.
[non-members]